I’ve been following the progress of Tim Sander’s book “Saving The World At Work” and found a great perspective on cutting down on cost (didn’t I say I’m a fan of Tim Sanders?) I’m really good at finding means to cut down on costs, coming from a third-world country where resources are scarce. In businesses where making profit is a top priority, the common message is to increase revenue or lower down costs to make sure profits go up. The ideal case would be to do both at the same time, hence, maximizing profits. Today, cutting down costs means more than that. It means saving the environment, as the book highlights. Whether you are turning off the lights when not in use or simply reducing the amount of paper used to print documents, it’s a means to saving your environment. And this is one message you need to convey to customers, staff, partners and stakeholders. Not only do you get their support (who wouldn’t want to save the environment with what is happening around us?) but also gives you a different perspective on increasing your profit margins.