While I am not an avid fan of social networking, its a fact that even businesses use it for their advantage – hiring people, getting potential business contacts, marketing, etc. Many people just use it for fun while others are reaping the benefits of maximizing their use. Facebook, Twitter, and LinkedIn to name a few of these social networking sites have become popular due to increased usage. In fact, even Pizza Hut hired a “Twintern” to promote their brand to their Twitter followers. While it has become a hype, making it work for you requires a lot of work. An article in NetworkWorld highlights 10 keys for making social networking work for your advantage. One thing I learned thoughout my experience with people is that whatever works with them works in just about any media. Think about it. Do you remember your classmates from decades ago unless you’ve initiated contact with them on a regular basis? What about the very first job you had? Do the people still remember who you are? How did you know about your current job? It’s all about others – not you. If you jump into the social networking bandwagon thinking you want to be connected to others, first, think about what’s in it for them. I see a lot of posts on these sites promoting products and services without even reading the code of conduct on the usage of the service. A lot of people find this pretty annoying and, hence, simply ignore them. But when people find out that you are there to help them out, they bring down their barriers and are more open to what you have to offer or your need.

Bottom line – if you want social networking to work for you, remember that it is not about you